Entrepreneurs, young and old, are all jumping their presence online every day. Every other investor or entrepreneur one meets in a seminar or conference hands over his business card, which details the said person’s social media handle.
From LinkedIn to Twitter and Facebook, not one is considered any less important from the other. Right said by Facebook’s Mark Zuckerberg “When you give everyone a voice and give people power, the system usually end up in a good place.
Fuelling the aforesaid need of entrepreneurs to know more and find more leading them to the discovery of new and creative ideas, social media is a tool that is not only easy to use but also cost efficient.
The undeniable truth is – Social Media is a platform for real networking, growth and engagement for any venture irrespective of the industry.
There was a time in the digital world when marketing was merely confined to website building and pondering information over the first ten pages of Google.com. Today, the most powerful source of marketing – be it, online or offline is undoubtedly ‘Social Media’.
By – Siddharth rajsekar.