About The Event:

Nationally acknowledged for its array of unforgettable evenings, EFFERVESCENCE is the once-in-a-year cultural epitome of IIITA illuminating the essence and ethos of IIITA witnessing a footfall of 21k+ per year. Effervescence has made a name for itself for the phenomenally successful online versions of the fest due to generous views and comments during the talk shows, comedy gigs, and body-grooving musical performances.

All the more, the online version of Effervescence has observed increased participation in tournaments, games, and competitive events as well with an average of 200 students competing. Each event reaches a different key audience segment and provides a fun, entertaining, and engaging way to “wow” the audience.

Previous editions featured performances by entertainment industry heavyweights such as Farhan Akhtar, Benny Dayal, The Local Train, Neha Kakkar, Lucky Ali, Lagori, Bombay Vikings, Shilpa Rao, Zaman Khan, Osho Jain, Vaani Bhasin, Neeti Mohan, Anubhav S. Bassi, Abhishek Upamanyu, Gaurav Kapoor, Nishant Suri, When Chai Met Toast and many more!

Why Effervescence?

• Campus Ambassadors in over 400 and participants from over 120 colleges across the Nation with 20K+ Alumni strength and 200+ Corporate associations.

• EFFERVESCENCE 2021 immeasurably outshined the previous editions with top-notch performances and witnessed participation from all over India. Even the Pre-Fest 2021 “Fall Fiesta” was an overwhelming celebration leaving everyone anticipating the grand final.

• With a dedicated team, we deliver what we promise. It may be a marketing collaboration for the 4 best days of your life.