The latest installment in the James Bond series has hit another speed bump. “No Time To Die” was originally set to release in April 2020 but now has been shelved for October 8, 2021; another setback for movie theaters trying to rebuild a business crushed by the coronavirus pandemic.
No Time to Die, from MGM and Comcast Corp’s Universal Pictures, had originally been set to hit the big screen in April 2020 before moving to November 2020 and then April 2021. Now, it’s hardly a surprise that the Bond film has been pushed back to fall yet again. Hollywood widely anticipated that “No Time to Die” would face another delay as coronavirus cases continue to skyrocket. Finally, movie’s new debut date is October 8, 2021 according to an announcement on the James Bond website and Twitter feed.
The film is the 25th installment in the James Bond franchise, and marks Daniel Craig’s final appearance as British secret service agent 007. It also features Lea Seydoux and Rami Malek.
The most awaited film, is estimated to carry around a massive price tag of $200 million. Cinema owners were hoping No Time to Die would kick off a rebound in moviegoing. Unfortunately, the coronavirus devasted the film business. It is evident that, the movie has to rely on substantial global ticket sales to turn a profit and that’s nearly impossible to achieve at a time when most movie theaters are closed, and the few that remain open have been operating at a reduced capacity.
The UK Cinema Association said the decision to delay the film’s release was “clearly disappointing… [but] at the same time not surprising”. Furthermore it added, “Clearly – like the producers of the film – the UK’s cinema operators look forward when the time is right to ensuring that as many people as possible are able to enjoy this and other major titles on the big screen, their natural environment”.
To keep up with the James Bond fans, the team has been keeping the hype and anticipation going by releasing new teasers, trailers and other promotional content. Additionally, the 007 team also dropped the official music video of the title track ‘No Time To Die’. Billie Eilish became the youngest singer till date to croon for the James Bond title track.